The product
knOOH a new era in planning and accountability for the Out of Home sector.
knOOH is Aotearoa’s new standard for Out of Home audience measurement, replacing the former Calibre system. Developed to meet the evolving needs of advertisers and media agencies, knOOH provides a single, transparent currency for measuring campaign reach and frequency across multiple suppliers and formats.
Built using robust local data from over four million devices, knOOH delivers deduplicated reach, standardised impressions, and enhanced granularity. It covers key environments including roadside, retail, airports, bus formats and transport hubs.
With a user-friendly interface and self-service access, knOOH enables efficient campaign planning across 96% of the industry, including JCDecaux, oOh!media, MediaWorks, Go Media, and LUMO.
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Our mission
To provide a world-class audience measurement system by delivering best practice measurement techniques and models. Providing accurate, relevant, timely and insightful audience data to our users.
96%
When you knOOH you knOOH
Delivering across 96% of New Zealand’s Out of Home providers, knOOH, a play on “knowledge in Out of Home”, builds on its predecessor, Calibre, and represents a new era in planning and accountability. It provides a single, consistent, and transparent source of truth for advertisers, agencies, and marketers. Streamlining the OOH planning, measurement and evaluation process.
Key features
A single-measurement currency
Transparency, with full access and self-service for media agencies
A new user interface with enhanced UX, speed and functionality for users
A new robust data model, built locally using multiple data sources and multiple technology types
Combined, deduplicated reach and frequency across suppliers and formats
Improved campaign measures, including standardised impressions
Measurement for roadside, airports, bus and retail
Mobility insights from more than four million Kiwi devices