knOOH is the Out of Home industry’s unified audience measurement system, providing a consistent and accurate measurement currency for all Out of Home environments and formats: Roadside, Airports, Retail, Petrol stations, Public transport, Bus and vehicles.
New Zealand Out of Home audiences continue to grow with increased urbanisation and growing digital and static assets. knOOH measures over 13,000 sites across the country.
knOOH is owned by the five largest Out of Home operators (GO Media, JCDecaux, LUMO, MediaWorks and oOh!media) and is supported by OOHMAA and its members, representing 96% of NZ Out of Home businesses.
knOOH your measurement. Audience reach and OOH performance
Our mission
To provide a world-class audience measurement system by delivering best practice measurement techniques and models. Providing accurate, relevant, timely and insightful audience data to our users.
Backed by our members
knOOH operates under the guidance of a Board of Directors, who are responsible for governance and strategy of the business.